Xtep(China) is located at Quanzhou's Economical and Technological Zone, in Fujian province of China. It is a large-scaled sporting products manufacturer, whose major businesses cover research, production and sales on sporting shoes, clothing, bags, hats, balls, stockings.

In 2001, President Shuibo Ding with his unique entrepreneurship, created the first Fashion & Sporting Brand-Xtep, in China, and initiated a completely new branding model by contracting with celebrities in entertainment as products spokespeople. He has made brand Xtep erect up as a special image representing fashion, hip insincerity and individuality, pushed forward the implementation of Xtep's brand differential strategy and led Xtep to a new era. As increasingly growth of company business scale and sales market dramatically developing, Xtep's leading role in the industry has been becoming stable and standing out as representative of fashion in China's sporting products. At present, with 5800 employees and internationally state-of-the-art production lines such as 45 turntable needle cars and 12 shoe-forming lines,the company has established branches spreading all over mainland China including every provinces, municipalities directly under the Central Government, autonomous regions, and relevant networks can be found nationwide. As actively expanding domestic market, Xtep, with foresighted business strategy aiming at global market, has sold its products to more than 40 countries and areas among 5 continents and won high credit and trust from global customers. Its foreign currency earnings has topped No.1 in the industry at home.

Over years, Xtep has created characteristic culture suitable for its own brand. Fashion, Avant-garde, Freedom and Hip can be used to annotate Xtep's brand culture. High quality, noble pursuit, powerful innovative capability and vitality have become integral part of Xtep's core value. The“Make sports extraordinary”brand announcement vividly represents Xtep's emphasis on direct participation in sports and attitude to playing sports out of sports. Under support of powerful and unique brand culture, Xtep aims to become a “global fashion & sports top brand”, and is the first company at home to use celebrities in entertainment as sporting products brand spokespeople and promote products sales through entertainment marketing. In course of Xtep's fabulous development, it has won tremendous honors as the following: title “China's brand-name products”two times in a row, “China's well-known trademark” by the people's court and State Administration for Industry&Commerce separately; and “Export-free post-mortem” and “State Mianjian”by General Administration of Quality Supervision, Inspecting and Quarantine of People's Republic of China; “Most Valuable Brand in China's top 500”by World Brand Lab and “No.1 brand in sporting products at China's Brand Year ”. These above-mentioned honors make Xtep more accepted by the society, and are evidence of  Xtep's rapid improvement in commodity attractiveness, brand power and termination capability.

As a No.1 brand in sport&fashion sector, Xtep has never been separate from marketing on sports, and performs surprisingly by actively sponsoring major sporting events and participating public interest activities. For example, from 2004, Xtep, started as a sole partner to put a huge amount of money in the 10th Game of the People's Republic of China and at the 10th games won sponsorship exclusively for delegate groups from Jiangsu, PLA(people's liberation army), Ningxia, Fujian, Xinjiang and others. Since then, Xtep has broken the situation of international brand monopolistically occupying the high-end games at home. In 2006, after sponsoring the 10th games, Xtep, in coordination with CCTV and Jiangsu Provincial Sports Bureau, with a huge amount of money became exclusive partner of sporting items for the 3rd games of the People's Republic of China and prize sponsor of Jiangsu delegate group. What is more, Xtep was the exclusive partner for China Amateur Basketball Open, Chinese University Students Volleyball Super League,and sectors relative to nationally running for health program. Partner for basketball and badminton match at 2007 the 6th National City Game Open; titled Chinese women's basketball League and Chinese men's basketball League, as well as the National Extreme Sports Classic;  in 2008, Xtep once again moved forward to take the sole sponsorship for the 11th Games of the People's Republic of China. As Beijing 2008 Olympics approaching, Xtep exclusively titled the train National Youth Civilization Olympic Publicity Tour and provided prize for Belarus Olympic delegate group. Xtep input huge amount of money for adverting on CCTV  during the Olympic Games and officially activated its Olympic strategy. Xtep's strategic model,“dual track system”, combining both entertainment and sports, has injected fresh blood and vitality into its own body and secured its leading status in the industry. 。

June 3,2008,a brilliant day came to Xtep, which succeeded to be listed in Hongkong Stock Exchange. Since then, Xtep has officially been one of top brands and first-classes enterprises, and drawn attention from global investors and all circles. Based on sports, Xtep has extended its brand culture and products style to fashion and lives. Xtep has positively impressed global investors with its differential strategy on market and outstanding sales achievement. We firmly believe that Xtep will grow up from a Chinese domestic brand to a world-known one. Xtep will definitely has its own position in the international sporting products brand family.

Today's Xtep, is not only a top sporting brand, but also a disseminator and propeller. In the future, Xtep will continue to engage in improving people's healthy life level and commit to individualized products and best service, providing more comfortable and modern life style for every young person in the world who loves sports and modern life. Xtep will lead the sporting producers in Quanzhou to accelerate their internationalization, and boost the development of Chinese sports.